Product Launch

"'Fake it till you make it"

I am a student and a business woman who runs a company specializing in product launches, promotions and events. We had our ups and downs during 8 years we've been in business. We learned many lessons from our mistakes and late last year i made a decision to polish my skills by attending Vega School of Brand Leadership, which i consider to be the best school in its field in the country.

"Raisin Bread"

I have had two assignments  (numbers 3 and 4) from the creative development class relating to product launches. 

Assignment #3 in the class - 'Fake it till you make" - challenged me to take a product that already existed and make it my own. I came up with a Raisin bread as a new product for a big bread supplier to launch with my own twist to it. I presented a roll out plan for the product launch using what I already have. My chosen craft was for one of the brand that everybody knows, buy and eat everyday. Blue Ribbon was a chosen brand that has a new “’raisin bread” and the benefits it will have for customers.

6 Secrets to a Winning Product Launch

• Matching product capabilities to market needs
• Clear positioning and Messaging
• Setting clear launch goals
• Priming the pump
• Timing the launch to maximize sales
• The power of leverage

In assignment 4 I had to focus on executing a promotion designed to create a Sales momentum enabling the brand and company to grow and prosper. The aim was to add more customers, expand influence, hire more people and grow even more momentum. 

Presentation

Promoters

Bread tasting

Competition

 "Raisin Bread Promotion"