Brand management is difficult to define because the
actual job description varies widely across the vast universe of consumer
products companies.
Brand management is considered part of the
marketing function, and most aspiring brand managers have had some experience
in advertising, promotions, or sales. However, consumer packaged goods
companies are very interested in candidates who have honed their analytical and
leadership skills in other disciplines, including consulting, investment
banking, or strategic planning. If you have no previous experience in
marketing, a summer internship can be enormously helpful. Many companies offer
summer internships, which often result in a job offer after graduation.
Recruiters look for leadership, analytical skills,
problem solving ability, teamwork, and creativity.
I am looking at joining an agency to learn more
skills in order for me to expand my skills and more experience.
Typical
Responsibilities:
- Lead cross-functional teams that carry out the daily work on the business
- Manage marketing analysts and administrative assistants
- Develop marketing plan to review brand performance and meet volume and profit projections
- Participate in the life of the company by interviewing prospective candidates, attending recruiting functions, sitting on planning committees, and volunteering in corporate outreach programs
- Demonstrate leadership and analytical skills to senior management
- Manage qualitative and quantitative market research projects
